World Cup 2022: Vivo spreading happiness and togetherness through technology in Qatar


Die-hard football fans across the Middle East are boarding their flight to Qatar, the region’s first country to host the FIFA World Cup. The historic sporting event has already produced exciting moments and even more fans are preparing to descend on Qatar to enjoy the World Cup. Qatar’s eight stadiums have hosted an average of 47,000 roaring fans during each match – each with a deep love for football and, of course, their respective country’s team.

Smartphones will be in the hands of virtually every fan to capture the biggest moments: the goals; the players; the exciting atmosphere of a packed sports stadium. But how many of today’s devices manage to be more than a functional tool, instead a tool for their personal experiences?

These days, every new smartphone that comes to the market usually comes with a host of advanced new features that create a buzz in a particular area. The best device for photographers. The longest battery life. Most storage capacity. However, the last thing you want to worry about while witnessing a penalty shootout in the semi-finals is poor battery performance.

As the official sponsor and official smartphone provider of the FIFA World Cup Qatar 2022, vivo knows what it takes to capture life through a device – those unmissable moments of humanistic joy.

vivo’s ethos and approach to human-centered smartphone design is based on humanistic joy – bringing together the principles of joy, inclusiveness, humanity and inspiration.

vivo recognizes that smartphone users wherever they are – at a football match, at work, or during anniversaries and birthdays – are human beings. Essentially, each of us is looking for simplistic technology that allows us to create enriching experiences to bring back memories.

It is this goal of fulfilling humanistic joy that led the brand to be involved in the FIFA World Cup Qatar 2022. The mega event will connect international football fans in more ways than one. Through its smartphone series, vivo literally, but more importantly, helps fans to capture glorious moments that evoke emotions of excitement, anticipation and happiness long after the final whistle has blown.

vivo is fully aware that innovation is a critical part of delivering humanistic joy. The smartphones, especially the recently released V25 series, see the highest level of innovation incorporated into the final product. This partnership has resulted in a smartphone capable of world-class enhanced photography complemented by high battery performance.

vivo world cup

When it comes to FIFA matches, vivo uses its power of innovation to build joyful human experiences. With the #GiveItaShot campaign, the brand encourages fans to take endless photos of unforgettable moments during the matches. The hashtag is part of vivo’s efforts to create a community of football fans who interact with each other and share their exciting experiences through photos and videos during the matches.

As the World Cup draws to a close, vivo will also spark exciting conversations among football fans with its #vAreHeretoShare campaign — encouraging fans to share their FIFA memories wherever they are in the world. These campaigns showcase vivo’s efforts to use innovation and technology to bring people from far and wide together to celebrate the biggest sporting event in the world.

The FIFA World Cup, as the largest sporting tournament in the world, brings together people from across borders to share the humanistic joy of football. En vivo is doing the same by bringing its human-centric smartphones to 60 countries around the world, including the UAE, Qatar, Saudi Arabia, Kuwait, Oman, Bahrain, Iraq, Lebanon and Jordan. With the power of innovation, vivo hopes to bring humanistic joy to many more markets, helping users recreate beautiful memories through advanced, yet simplified technology.

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