vivo’s new campaign explains how its customer service model helps deliver #CareWithJoy: Best Media Info


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vivo has launched a new campaign, ‘Care With Joy’, which shows how the brand goes above and beyond to put a smile on the face of its customers.

The campaign features a vivo customer service agent who goes against all odds to ensure the customer’s phone is repaired and delivered on time and is surprised to discover why the phone repair was so important.

Yogendra Sriramula, Head, Brand Strategy, vivo India, said: “Everything we do revolves around our customers. As a customer focused brand, we have worked hard to establish a strong nationwide network of over 650 service centers fully managed by vivo.”

“Our new ‘CareWithJoy’ campaign explains how we provide our customers with a reassuring and caring experience. And this is reflected in the many decisions we make, such as locating our service centers in easily accessible and well-connected areas, maintaining transparency of the cost of all spare parts, most service centers remaining open seven days a week and longer opening hours every week on Wednesday to give our customers a hassle-free experience.”

“Authenticity and warmth are the 2 foundations of all vivo communication in India. At FCB, we hold on to these two pillars with strength and clarity as we partner with this wonderful brand. We wanted our service movie to be more than just a movie. We wanted it to be a warm, sincere and sincere promise to our consumer. A promise that feels truly genuine and delivered in a way that is truly memorable. And now that the latest campaign is ready to break, we are all extremely and quietly confident,” said Surjo Dutt, Chief Creative Officer, FCB India.

The campaign illustrates the brand’s commitment to providing a complete customer experience, not only with its technologically advanced products, but also with its after-sales customer service.

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