vivo, the leading global smartphone brand, introduced the very first X Series smartphone in 2012. In a span of 10 years, the brand expanded its portfolio at a rapid pace. The launch of one of these best flagship smartphone series, which is at the forefront of technology, made vivo one of the exceptional leaders in the smartphone industry.
The collaboration with ZEISS has enabled vivo to make drastic leaps in innovation in camera technology and present a series that elevates the overall standard of the photography industry in Pakistan.
A king of premium trendsetting phones
The success of the vivo X series is also well expressed on a regional level as the latest X80 was recently launched in Pakistan. With the launch of X80, vivo has further developed its vision of providing rich features for consumers.
Driven by vivo’s long-term development philosophy, the X Series has successfully undergone a transformation from a dark horse to an industry leader.
After ten challenging years with fierce competition in the market, vivo’s X-series has become a benchmark for the industry and helped vivo grow into a leading brand. In 2021, vivo topped the ranking of smartphone shipments in China’s domestic market and became one of the top five brands worldwide.
The new flagship vivo X80 has become the top model in the more expensive price segment with a share of 23.5% and doubling the sales volume of the phone model in second place. Despite the bad market environment, the vivo X80 has not only resisted the downturn of the market, but also gained wide recognition due to its various technological innovations and new features.
vivo has continually explored user needs, maximized product performance, and identified unique benefits from both a hardware and software perspective.
Address user pain points
To solve user pain points, a brand needs to build a genuine relationship with its users. To penetrate the high-end market, a brand must also break through the constraints of homogeneity and address user pain points in a unique and effective way.
In the year 2021, vivo launched the X70 series with vivo’s own V1 imaging chip – setting a precedent for dual-chip flagship phones. In 2022, vivo introduced the X80 series, which was equipped with the V1+ chip, a second-generation flagship standard chip developed in-house by vivo, which enabled the product to offer a large number of exclusive and innovative functions. to deliver – creating a more rewarding experience to users.
The technology offered by the X Series is undoubtedly at the forefront of technological advancements in the industry. vivo puts DSLR-level imaging, photography and videography in the hands of its users. Since its inception in Pakistan, the series has reached the top of the consumer list for smartphone photography and videography.
Due to the constant evolution of innovation and technology, today’s X Series offers technology such as Active Centering OIS System + 360° Horizon Leveling Stabilization. The Active Centering OIS system maximizes the stabilization range of every frame, so every video is smooth and clear. Even when the subject is spinning in extreme sports, the 360° Horizon Leveling Stabilization works its magic to keep the image steady. Activities such as walking, jogging, parkour or even skydiving can be captured and documented perfectly stabilized with the X Series.
The vivo X Series is also equipped with the latest iteration of vivo’s imaging chip – vivo V1+ Chip which has a built-in AI system for pro-level visual enhancements.
The X Series is not just for camera enthusiasts, but also for consumers from all walks of life, helping them pursue excellence. vivo, with its consumer-centric approach, understands consumer pain points. The real problem for gamers is the heavy load on smartphones while playing top-notch games. To solve this problem, vivo has developed an advanced technology: the AI Gaming Super Resolution. This feature can compress the images of high-resolution heavy games to reduce the strain on the CPU and GPU and improve the image quality through an AI algorithm.
For fashionistas, there is an inherent need for a smartphone that is not only technologically advanced, but also aesthetically pleasing. The X series is a fashion statement with its stunning design. It retains vivo’s signature futuristic style, but with a glimpse of mystery and elegance.
Going more into the design aspect, the unique Cloud Window 2.0 balances a round camera on a square plate that offers elegance and style like never before. In addition, the Fluorite AG Glass offers a perfect grip and fingerprint-free handheld experience.
Since the introduction of the X series, vivo has launched several smartphones. The X Series is committed to consumer needs and satisfaction. This flagship series offers the ability to turn any average individual into a professional photographer and camera operator with its technology and wide range of features.
vivo is overwhelmed with emotion for the support and love the people of Pakistan have shown for the X Series. Therefore, vivo will continue to explore the technological world of smartphones to provide consumers with the latest technology to take their lifestyle to the next level.