Major Chinese phone retailer Vivo launched its X90 flagship series for the home market on Tuesday, partnering with optical giant Zeiss for camera sensor and lenses.
Why it matters: The phone came with a 1-inch camera sensor, the latest phone vendor to do so since Sony introduced the new 1-inch CMOS camera sensor. Sharp and Xiaomi also adopted the large camera sensor in their high-end phones earlier this year. Phone manufacturers are embracing this new trend of expanding camera features and indirectly replacing entry-level compact cameras.
- X90 is the first phone series available with the latest high-end processor from Qualcomm and MediaTek.
- Vivo has aligned its internal image processing chip with the new V2 chip, which can work together with MediaTek’s latest chipset – Dimensity 9200.
Details: The X90 series includes three models: X90 Pro+ with Qualcomm’s flagship processor Snapdragon 8 Gen 2; X90 and X90 Pro with MediaTek’s high-end processor Dimensity 9200. Available in three colors, the series costs between RMB 3,699 and RMB 6,999 ($517 to $979).
- For X90 and X90 Pro, Vivo introduced five key technology offerings to better leverage MediaTek’s chipset, including improved CPU performance, network connectivity, and power efficiency. It also features adaptive gaming frames for the first time for the popular Chinese mobile game Honor of Kings.
- The three models all have a 6.78-inch display with a refresh rate of 120 Hz. X90 and X90 Pro feature BOE displays, which are made from the new Q9 lighting components, with 20% higher peak brightness (up to 1300 nits) and 15% less power consumption, according to BOE. The Pro+ model has a display that can reach a peak brightness of 1800 nits.
- X90 and X90 Pro come with 4810 mAh and 4870 mAh battery separately. Both support 120W fast charging technology. X90 Pro+ has a 4700 mAh battery, with a charging speed of 80 W. Besides the X90, the other two models support wireless charging with a wattage of 50 W, and it also supports reverse charging for other devices.
- For the camera system, the X90 Pro+ has a quality camera combination from 14mm to 90mm. X90 and X90 Pro come with a combination of three cameras, without the 90mm lens. For the primary rear camera, the Pro and Pro+ models have Sony IMX989, a 1-inch COMS sensor. The series also has a Zeiss T* lens coating for better image quality at the optical level.
- The series is open for preorders and offers up to 12 GB of RAM and 512 GB of storage volume.
Context: According to Counterpoint Research, Vivo took 9% of the global smartphone market in the second quarter of 2022, ranking fifth after Oppo.
- Vivo is celebrating its 10th anniversary of the X series, which focuses on camera and imaging technology, according to its website.
- The company claimed that it had served more than 400 million users worldwide until August this year.