Après Apple Business Connect, bientôt Apple Search pour contrer Google ?

0

Des années, it was rumored that the manufacturer of the iPhone task discrètement, mais activement, sur un service de recherche internet. Nominated for Apple Search, co-contractor Google’s permission to find the territory of the dominions and superiors of the winners. The idea of ​​using a new surface, après la mise à disposition de l’outil Apple Business Connect il ya quelques jours.

The partnership with Google

Google has long-plus paid billions of dollars for Apple to carry out its research trail in Safari. In fact, c’est Google qui est utilisé lorsque vous tapez une recherche dans la barre de Safari sur iPhone, iPad or Mac. Tout ce trafic, des billions appareils, permet à Google de générer de grands profit via la vente de publicités dans les résultats or recherche.

Google’s payment starts with $1 billion at premiere, and is worth $18 to $20 billion over the course of the year, with a payment reminder plus a major prevu from this year.

However, Apple has diversified several partners on this front, the company has a preview function of Microsoft Bing for results via Siri. It was rumored that the long time researchers Siri and Spotlight were a batch of gérées was part of a research engine developed by Apple Lui-Même. This is the idea of ​​a takeover by the société de sociétés de recherche of Topsy Labs and Laserlike.

Apple BusinessConnect

apple business connect mac

At its debut, Apple made a realizable move with more visibility: the introduction of Apple Business Connect.

Appel has been repurposed for small businesses to provide assistance with “revendiquer leurs cartes de localization and personaliser la façon don’t les informations clés apparaissent à plus d’un milliard d’utilisateurs Apple” […].

And plus the help of business companies to use no more devices than Apple Maps, Business Connect does not allow the organization of the façon to inform business devices about Messages, Wallet, Siri and other apps from Apple. There is a new moyen for the mettreprises of mettre en évidence les promotions, les remises, les offres saisonnières, etc.

If the companies are under the gratuitous terms of the enterprise, if they have a company that deserves a company’s app, you shouldn’t replace a major party with the companies that run Google’s business.

La guerre with Google?

The Financial Times suggested that Business Connect fame was one of three parties that worked out a strategic strategy for three parties that were partnered with Google:

  • Apple subscriptions (with Business Connect)
  • Find apple
  • Apple ads

Apple plans

Notre confrère has announced the launch of Business Connect with Apple Plans as a direct provocation to Google.

There is a défi direct on Google Maps, and you can use the recommendations on the platform Yelp offers similar information and ties to advertising revenue and recommendation committees.

Business Connect also has part of Apple’s system exploited for other iOS users with unique features, with transparent integration with Apple Pay or Business Chat, a conversation text for commerce.

Find apple

Whether you have a rumor of a long date, the big question on many knowledge as Apple souhaitait se lancer sur ce marché ultra dominé par Google, malgré de bonnes alternatives comme DuckDuckGo or Qwant. Contrairement against Apple with the moitié of managers of the iPhone vents, Google appuie en grande majorité sur capacité à diffusor of personal announcements of internet surfers, s’appuyant sur la navigation and les habits of users. Apple has made a déjà porté of Mountain View with App Tracking Transparency apparu on iOS 14.5, a release for new releases.

Josh Koenig, director of strategy for Pantheon, a platform for the exploitation of sites on the web, stated that Apple is quickly gaining Google’s share of the market (92%) and a new winner plus Google.com, the engine of défaut with 1.2 billion iPhone users.

If Apple chooses to use the Google classic, Google verse 2010 is a matter of a simple way to optimize the best search for the publicity revenue, the people who prefer celebrities .

Apple ads

After the iAd rate, Apple noticed and developed a progressive development through publicity activities in the app store.

Il ya peu, la société a justement embauche Keith Weisburg, the old framework of Google and YouTube, for a role as décrit comme “la conception de la plate-forme côté demande (DSP) la plus sophistiquée et la plus respectueuse de la vie privee possible”. A DSP is a unique ability to make publicity announcements on multiple platforms.

Conclusion

Finally, to make it clear that Apple was preparing for Google, Steve Jobs hired his temp for the first time, arguing (about his existence) that he simultaneously copied iOS for Android.

In 2023, it is undeniable that Apple has undergone significant development with publicity activities in the course of the année écoulée, and Business Connect seems indiquer très clairement des ambitions bien plus grandes dans ce domaine. If you are a moteur de recherche for consolidator tout cela, en garder encore a peu plus ses clients dans l’cosystème, tout en economist plusieurs millions sur le long terme.

You might also like